Metrics are good, and it is even better when people are looking at them, but being aware of the challenges they present is probably even more important.
In his recent 85-minute interview with The Economist, Elon Musk laid out a future so expansive it barely fit in the room. But will that room still be there?
The economics that justified keeping your team away from your client just expired. AI has opened the door to new ways of working with clients and teams, tearing down the firewall.
You don't need to understand what someone is saying. You only need to know what people usually say next. Same goes for the machine; but your AI is better at it than you are.
One of the most enjoyable parts of my business is working with agency leaders to help them chart a path through today's noise. I see a map evolving in my mind, and it all starts with understanding where value comes from.
