Raj was the CTO of a 60-person agency, and he'd just learned what meetings actually cost. Not the complaint — the math. Shaking his head, he resolved to end the madness.
Metrics are good, and it is even better when people are looking at them, but being aware of the challenges they present is probably even more important.
"Only 5% of my agency?" That's the part of what you do that AI can't replace. There's another 20% it's fighting you for, and if you know how to win that fight, you can build a whole business on that top quarter. It just looks different from the agency you run now.
AI doesn't just collapse the production layer of consulting. It counterfeits the surface of expert judgment — well enough that the buyer can't tell at the moment of decision. This is why retreating into judgment won't save you.
