The Coming Cognitive Collapse of Marketing

Three questions every agency exec should be able to answer

The New Economics of Client Distance

The economics that justified keeping your team away from your client just expired. AI has opened the door to new ways of working with clients and teams, tearing down the firewall.

The Mostly Helpful Psychopath, Chapter 2, The Wordsmiths

You don't need to understand what someone is saying. You only need to know what people usually say next. Same goes for the machine; but your AI is better at it than you are.

How to Get Paid for Judgment

One of the most enjoyable parts of my business is working with agency leaders to help them chart a path through today's noise. I see a map evolving in my mind, and it all starts with understanding where value comes from.

Chapter 1 is live: Welcome to the Machine

The next chapter of my book-in-process, The Mostly Helpful Psychopath, is now live. The Chinese Room, AI consoles my canine and existential woes, and proves to be a able replacement for an encyclopedia.

Your Next Org Model Will Sound Right for the Wrong Reasons

A CEO told me his firm felt like a ship with barnacles on it. He was right...but you can't solve for barnacles. Here's why the models that sound best fit worst, what Huge's public experiment proved, and two exercises that help you convert the fog into a real diagnosis.

I'm Writing my New Book in Public

Beware, the Chinese AI Gift Horse

China just gave away an AI model that rivals America's best. The real danger isn't who's ahead — it's what happens when anyone can download it, reshape its worldview, and put it on a phone they sell for next to nothing.

The Tragedy of Lackluster Client Relationships

Talking Machine #3: The AI Judgment Tax: How AI Slows Your Teams

Every time your team uses AI where the training data is thin, the output arrives fast and the tax follows: evaluating, correcting, reworking. Workday's 2026 research says 37–40% of the time AI saves gets eaten by checking its work. I think they're optimistic. Here's why.

Sam Altman’s Judgment Day

Altman’s judgment day came and went in a single interview. Yours arrives every morning, in the thousand small calls no machine can make for you. For the leaders willing to do the thinking, it’s the real opportunity.

The Client Paralysis Paradox

Your best clients can't make a decision right now, and you're misreading why. It isn't caution about budget. They're frozen, and they're waiting for the machine to hand them judgment it can't give. That's the paradox sitting under the paralysis.