Twenty Things Every Agency Leader Needs to Hear About AI

A social scientist posted twenty things academics need to hear about AI. Every one of them has a sharper version for agencies. So I wrote it.

AI Destroys What Clients Pay Agencies For

Most agencies that lose a long-standing client never see it coming. The work was solid. The relationship was warm. And then the client just… didn't need them anymore.

The Talking Machine, Part 2: Why AI Tools Aren’t a Strategy

Nobody would walk into a board meeting and present their "Photoshop strategy." So why does "AI strategy" sound serious? Tools are just table stakes.

The Talking Machine, Part 1: The Smooth-Talking Psychopath in Your Office

A senior BCG consultant spotted an error in her AI's analysis. When she pushed back, it didn't correct itself — it fought back. Part 1 of The Talking Machine: what happens when the smartest talker in the room understands nothing.

How AI Is Making Your Projects More Dangerous

When AI Tried to Send Me Home for the Day

Why Scope Fails in Your Agency, and How AI Will Make It Worse

AI Didn’t Know What It Was Doing. That’s the Point. And the Tragedy.

Agency Chaos Is About Structure. AI Makes It Louder.

What AI Actually Breaks When You Sell Thinking for a Living

The Bottleneck AI Can't Fix (AI and Judgment)