You don't need to understand what someone is saying. You only need to know what people usually say next. Same goes for the machine; but your AI is better at it than you are.
AI | Talking MachinesOne of the most enjoyable parts of my business is working with agency leaders to help them chart a path through today's noise. I see a map evolving in my mind, and it all starts with understanding where value comes from.
Agency InsightsThe next chapter of my book-in-process, The Mostly Helpful Psychopath, is now live. The Chinese Room, AI consoles my canine and existential woes, and proves to be a able replacement for an encyclopedia.
AI | Talking MachinesA CEO told me his firm felt like a ship with barnacles on it. He was right...but you can't solve for barnacles. Here's why the models that sound best fit worst, what Huge's public experiment proved, and two exercises that help you convert the fog into a real diagnosis.
Agency InsightsChina just gave away an AI model that rivals America's best. The real danger isn't who's ahead — it's what happens when anyone can download it, reshape its worldview, and put it on a phone they sell for next to nothing.
AI | Talking MachinesEvery time your team uses AI where the training data is thin, the output arrives fast and the tax follows: evaluating, correcting, reworking. Workday's 2026 research says 37–40% of the time AI saves gets eaten by checking its work. I think they're optimistic. Here's why.
AI | Talking MachinesAltman’s judgment day came and went in a single interview. Yours arrives every morning, in the thousand small calls no machine can make for you. For the leaders willing to do the thinking, it’s the real opportunity.
AI | Talking MachinesYour best clients can't make a decision right now, and you're misreading why. It isn't caution about budget. They're frozen, and they're waiting for the machine to hand them judgment it can't give. That's the paradox sitting under the paralysis.
Agency InsightsA simple introduction to getting started with AI written for a dear friend who is just getting their feet wet with AI.
A social scientist posted twenty things academics need to hear about AI. Every one of them has a sharper version for agencies. So I wrote it.
Agency Insights
