"Only 5% of my agency?" That's the part of what you do that AI can't replace. There's another 20% it's fighting you for, and if you know how to win that fight, you can build a whole business on that top quarter. It just looks different from the agency you run now.
The economics that justified keeping your team away from your client just expired. AI has opened the door to new ways of working with clients and teams, tearing down the firewall.
One of the most enjoyable parts of my business is working with agency leaders to help them chart a path through today's noise. I see a map evolving in my mind, and it all starts with understanding where value comes from.
A CEO told me his firm felt like a ship with barnacles on it. He was right...but you can't solve for barnacles. Here's why the models that sound best fit worst, what Huge's public experiment proved, and two exercises that help you convert the fog into a real diagnosis.
Every time your team uses AI where the training data is thin, the output arrives fast and the tax follows: evaluating, correcting, reworking. Workday's 2026 research says 37–40% of the time AI saves gets eaten by checking its work. I think they're optimistic. Here's why.
Altman’s judgment day came and went in a single interview. Yours arrives every morning, in the thousand small calls no machine can make for you. For the leaders willing to do the thinking, it’s the real opportunity.
Your best clients can't make a decision right now, and you're misreading why. It isn't caution about budget. They're frozen, and they're waiting for the machine to hand them judgment it can't give. That's the paradox sitting under the paralysis.
Most agencies that lose a long-standing client never see it coming. The work was solid. The relationship was warm. And then the client just… didn't need them anymore.
A senior BCG consultant spotted an error in her AI's analysis. When she pushed back, it didn't correct itself — it fought back. Part 1 of The Talking Machine: what happens when the smartest talker in the room understands nothing.
