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Insights and ideas for leaders of agencies, consultancies, and complex project-driven organizations — on structure, AI, and how work actually works

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Will Elon Musk Save the World as We Know It?

In his recent 85-minute interview with The Economist, Elon Musk laid out a future so expansive it barely fit in the room. But will that room still be there?

What I Feel When Someone Says an AI Hallucinated

Trying out a new article style. LMK what you think.

The Coming Cognitive Collapse of Marketing

Three questions every agency exec should be able to answer

The New Economics of Client Distance

The economics that justified keeping your team away from your client just expired. AI has opened the door to new ways of working with clients and teams, tearing down the firewall.

The Mostly Helpful Psychopath, Chapter 2, The Wordsmiths

You don't need to understand what someone is saying. You only need to know what people usually say next. Same goes for the machine; but your AI is better at it than you are.