Can in-house agencies benefit from using Agile? The answer is yes. Agile for Marketing, when done well, changes the game of marketing, and the dynamics of the organization. You may
Why your projects struggle and often disappoint.
The way you manage projects is probably broken, though you may not know it. There’s a big lie embedded in our traditional view of project management, one that creates excessive optimism….
Part of what's so enticing about the agency business is its inherent mayhem.
Chaos sounds bad, but for agencies it's unavoidable, even essential. How we deal with it largely determines how strong the agency is. Chaos comes because each assignment is different, demands come in…
