Twenty Things Every Agency Leader Needs to Hear About AI

A social scientist posted twenty things academics need to hear about AI. Every one of them has a sharper version for agencies. So I wrote it.

AI Destroys What Clients Pay Agencies For

Most agencies that lose a long-standing client never see it coming. The work was solid. The relationship was warm. And then the client just… didn't need them anymore.

The Talking Machine, Part 2: Why AI Tools Aren’t a Strategy

Nobody would walk into a board meeting and present their "Photoshop strategy." So why does "AI strategy" sound serious? Tools are just table stakes.

The Talking Machine, Part 1: The Smooth-Talking Psychopath in Your Office

A senior BCG consultant spotted an error in her AI's analysis. When she pushed back, it didn't correct itself — it fought back. Part 1 of The Talking Machine: what happens when the smartest talker in the room understands nothing.

Why Scope Fails in Your Agency, and How AI Will Make It Worse