Most leaders can name their “messy” client relationships—the ones full of surprises, shifting scopes, and long, meandering conversations (yes, including disputes and arguments) that somehow still move the work forward.
Part of what's so enticing about the agency business is its inherent mayhem.
Chaos sounds bad, but for agencies it's unavoidable, even essential. How we deal with it largely determines how strong the agency is. Chaos comes because each assignment is different, demands come in…
