Learn how Roadmapping helped GTB and its WPP partner agencies, VML and Rockfish, integrate with Ford IT to create a seamless team and project kickoff.
What a triumph of collaboration this GTB project was! Something that is rare in the business, agencies truly being partners in creating client success. Even more impressive was that GTB was able to get both the client (Ford) and Ford IT included in the project, so much so that at one point, someone remarked, "Hi, I’m Dianne from Ford IT, but nobody knows that. I’m a member of this team.” Almost two years later, GTB's teams and partners still use the AgencyAgile techniques for projects and campaigns of all sizes, as well as their internal planning activities. They've begun to roll out this new methodology globally as of late 2017.