Learn how Roadmapping helped GTB and its WPP partner agencies, VML and Rockfish, integrate with Ford IT to create a seamless team and project kickoff.
What a triumph of collaboration this GTB project was! Something that is rare in the business, agencies truly being partners in creating client success. Even more impressive was that GTB was able to get both the client (Ford) and Ford IT included in the project, so much so that at one point, someone remarked, "Hi, I’m Dianne from Ford IT, but nobody knows that. I’m a member of this team.” Almost two years later, GTB's teams and partners still use the AgencyAgile techniques for projects and campaigns of all sizes, as well as their internal planning activities. They've begun to roll out this new methodology globally as of late 2017.
Assemblers, architects, and the collapse of the formulation premium
Most of what we call knowledge work is formulation.
Not content production. Not information processing. Formulation — the act of applying individual
Speed has always been structural. AI just makes that impossible to ignore.
Most AI pilots return improvements somewhere around 10%. That's not nothing, but it's chump
Jack Skeels, Working paper - February 2026
Abstract
Transaction Cost Economics (TCE) explains firm boundaries and governance structures as mechanisms for minimizing coordination costs under uncertainty, opportunism, and bounded rationality.
If you follow the headlines, you would think the U.S. job market is unraveling. Mass layoffs. AI replacing humans. A future where hiring people is already a mistake. A
