Hey there. Sorry if it’s been a while. Lots of changes.
About fifteen years ago, I set out to make agile actually work for agencies. That work mattered, and it stuck. But along the way, something bigger emerged. The organizations that took these practices seriously didn’t just become more agile. They became better companies. Decision-making improved. Work flowed more cleanly. The systems around people doing hard work got stronger.
It had been clear for a while that that Agile Fad would fade. And our work was outgrowing the name, and three years ago I got the trademark on: Better Company. A name waiting for its moment. Now is its time.
The market has been disrupted. AI isn’t just another tool. It’s changing how our favorite topics, judgment, coordination, and action, happen inside organizations. And AI as well! (this is my third or fourth iteration working on/in AI, the first was in 1984, lol) It feels like the right moment to lean back in. (See some of my recent posts below).
What I and the team built at AgencyAgile isn’t disappearing. It’s still part of the foundation. And I’ll be rolling out some alumni offerings shortly. But going forward, the work I’m doing lives under the name Better Company, At bettercompany.co. And my writings, which will be in these newsletters and also LinkedIn, will find their home on JackSkeels.com.
Same values. Same thinking. Broader scope. If you’ve followed this work for a while, this probably won’t feel like a sharp turn. It’s more like naming what the work has already become.
Most conversations about AI and innovation assume a simple replacement story. As automation improves, human work recedes. The messy becomes structured. Judgment gives way to systems.
That framing misses what
AI may accelerate some things, but that doesn't mean that the organization will go faster.
It’s common to ask why organizations don’t move faster. Speed is
If we are going to redesign organizations for an AI era, we need to be clear about one thing up front: Tools have almost always pulled people apart.
In organizatiomns,
As organizations rush into AI adoption, most of the attention is on productivity gains. Less visible—and far more consequential—is the erosion of the one capability that will actually
Jack Skeels
Jack Skeels
Jack Skeels
